Digital Marketing Essentials & The Art of Storytelling

Important: Postponed until further notice

Workshop Overview

Digital Marketing Essentials & The Art of Storytelling

In this interactive workshop, you will be presented with the tools necessary to thrive in today’s digital-first business environment, and learn how storytelling is a key driver for success in a crowded marketplace.

As you embrace digital marketing, you need a focused strategy to attract, convert, and retain customers. Many companies simply create their digital assets without much thought going into the overall strategy or execution, resulting in confused audiences, customers, and brand disorientation. This workshop will jumpstart your marketing efforts, and help you to create a cohesive strategy from start to finish.

The morning session (8.30am – 12:30pm) of this workshop is facilitated by Dr James McDowall and covers;

leveraging your content pillars;
platforms for digital marketing and paid advertising;
social media for business – best practices;
search engine marketing (SEM), e.g. Google Ads;
website strategies for 2019, conversion funnels, and UX;
search engine optimisation (SEO);
budgets, analytics/tracking, and ROI;
building a chatbot using IBM Watson;
voice-first, IoT, AI, and the future of marketing.

The morning session will conclude with a group discussion on how to create a solid digital marketing strategy and measure the success of your efforts.

The afternoon session (1pm – 4.30pm), facilitated by Glenn Marvin, is when the magic happens.

This highly interactive session will focus on storytelling for business; a concept that should not be underestimated. When done well, business storytelling gives compelling reasons for customers to buy from you, and inspires an enduring trust between your business and its stakeholders. Humans have connected through storytelling for millennia. Being able to succinctly tell your story in a way that takes your clients on a journey that they resonate with is critical, and this will have a significant impact on your digital marketing messaging and strategy. This session will begin with an overview of the method of storytelling for business, and then dig into your customer personas and company values. Once a framework is created for your story, you will be able to frame your digital content in a way that is effective and intentional.

The number of spaces at this workshop is limited, which allows for ongoing dialogue between attendees and speakers throughout the day. Full catering is provided, and attendees will receive a booklet that covers the material discussed.

Workshop Fee
$590 + GST

An automatic 10% discount applies for subsequent attendees from the same company

New date TBA

$590 + GST

Two expert speakers

Waikato Innovation Park
New date TBA
8:30am – 4:30pm
Fully catered

Plan Features List

Starter Plan

Spacing : N/A
Expandable RAM : Fixed Memory – 1GB
Memory Cache : 512 MB
Number of Visits : 15000
SSL Certificate : N/A
CDN : N/A
Priority Support : SLA – 48 hours

Professional Plan

Spacing : N/A
Expandable RAM : Fixed Memory – 1GB
Memory Cache : 512 MB
Number of Visits : 15000
SSL Certificate : N/A
CDN : N/A
Priority Support : SLA – 48 hours

Growth Plan

Spacing : N/A
Expandable RAM : Fixed Memory – 1GB
Memory Cache : 512 MB
Number of Visits : 15000
SSL Certificate : N/A
CDN : N/A
Priority Support : SLA – 48 hours

Speakers

Dr James McDowall

James is an experienced marketer, foresight practitioner, and speaker on the topics of artificial intelligence, the future of work, and marketing practice.

James’ journey into the world of digital marketing began well before anything digital was actually considered marketing. In 1997, aged 9, James published his first website using a Power Macintosh 5500. Websites were fairly basic in those days, but he’ll never forget the feeling of creating something that the whole world could see in an instant.

Up until University, James’ hobbies, interests, and work activities were heavily geared towards IT, particularly in programming and web development, and he has created hundreds of complex websites. At University, James majored in Marketing – nothing to do with digital or web technologies… right? Well, the world soon changed, rather fortuitously. In the space of just a few years, exponentially advancing technology effectively merged the disciplines of marketing and IT. Digital marketing was born, and those who were highly skilled in both technology and marketing had a distinct advantage.

Over the course of his career, James has worked with companies in New Zealand, Australia, the United States, and throughout Europe and Asia, spending an absolute fortune on optimising paid digital advertising in the process. He has in-depth, practical knowledge in the areas of digital marketing and content creation, user experience (UX) design, tracking, marketing automation, and conversion metrics.

James’ PhD utilised strategic foresight to examine the future of the marketing discipline. He is a professional member of both the Royal Society of New Zealand and the Institute of Directors. James is a Director of Rutherford Business Institute.

Glenn Marvin

Glenn left the NZ Police in 2005 thinking he had no transferable skills in the corporate world. At the time he had no idea the years of Policing the streets of South Auckland and South Canterbury had given him some incredibly powerful insights and experience in human behaviour that would transform his career. Quickly rising through the corporate ranks he fell in love with the world of Digital Marketing. Joining the team at SureFire Search Marketing in 2010 as director of sales he built an entirely new division focused on SME businesses. In a four year period that team grew to 25 staff and over $5 million in turnover and was eventually sold to an International Agency. His open honest and often unorthodox approach to utilising LinkedIn was a cornerstone strategy to rebuild the business and in 2017 he began his infamous “Work For Whisky” pro-bono consulting scheme to help SMEs. This rapidly validated the business case for a new approach to support Small Businesses in NZ. In March 2018, he stepped down as Managing partner of SureFire Search and founded Konnector which is a business founded exclusively to educate and support Small Businesses to become better marketers themselves and overcome their challenges. Glenn is now frequently asked to speak and present by organisations and conferences around NZ about ‘Social Selling’ SEO and his personal take on “L.T.V.” to build personal brand and business.

Have a question?

Rutherford Business Institute provides workshops, specialised programmes, and consulting services that are designed for business leaders working in a complex and exponentially changing world.

Contact

(+64) 021 677 620

office@rutherfordbusiness.nz

15 Grantham Street
Hamilton Central

PO Box 21193, Rototuna
Hamilton 3256

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